Relive highlights from UnBoxed 2025

B2B Marketing is entering a new era!

AI is rewriting how companies reach buyers.

Traditional funnels are collapsing. Brand, demand, and revenue are no longer separate conversations, and CMOs are being asked to do more than generate leads. They’re expected to

drive growth.

UnBoxed 2026 Presents

Marketing, Disrupted

Own It or Be Outpaced By It

In this exclusive Edition, India’s Top Marketing Leaders come together to explore how the next generation of B2B leaders will survive, adapt, and thrive in this rapidly changing landscape.

AGENDA

Morning

Session

08:00 – 12:00PM
8:00 – 9:00 AM
Registration & Networking with Breakfast
9:00 – 9:30 AM
Opening Remarks

Keynote Breakdown :
What’s Broken

9:30 – 10:30 AM

GTM in Chaos: Building Strategy When Channels Keep Breaking

Traditional B2B marketing is running on expired software. Funnels leak, buyers ghost forms, channels are crowded, and dashboards keep reporting success while pipeline says otherwise. Yet many teams are still doubling down on playbooks built for a market that has already moved on. In this opening keynote, we’ll call out what’s broken, decode what’s replacing it, and outline the bold shifts CMOs must make to stay relevant, earn attention, and drive real growth.
10:30 – 11:00 AM
Networking & Coffee Break
Fireside Chat : The Disruption (What’s Changing Everything)
11:00 – 11:30 AM

Your Next Marketing Team: Humans + AI Agents
What happens when your next best hire isn’t human?

As AI agents move from assistants to active teammates, marketing teams are being reshaped in real time. Which roles will evolve, which skills will matter more, and where should humans stay firmly in control? In this fireside chat, we unpack how leading brands are blending people + AI to move faster, think smarter, and build the next generation of high-performing marketing teams.
Jam Session 1 : The New Playbook: GTM & Growth
11:30 – 12:00 PM

GTM in Chaos: Building Strategy When Channels Keep Breaking

Your GTM strategy looked brilliant until the algorithm changed, CAC doubled, and buyers stopped converting. In today’s market, channels saturate faster than plans can be approved, and what worked last quarter may already be obsolete. This jam session unpacks how modern growth leaders are rebuilding GTM for chaos, smarter bets, faster pivots, and systems designed to win even when the rules keep changing.

Session

12:00 – 04:00PM

Afternoon

Panel Discussion 1 : Where will growth come from? (Channels, Product & Distribution)
12:00 – 1:00 PM

Messaging that Survives AI Summaries & Zero-Click Journeys

Buyers can now discover, evaluate, and form opinions about a brand without ever visiting its website. As AI summaries, zero-click search, and shrinking attention spans redefine discovery, traditional messaging is being filtered out before it is even seen. This panel discussion will explore how leading marketers are rethinking positioning, clarity, and differentiation to ensure their message survives the new buyer journey and continues to drive growth where attention now lives.
1:00 – 2:00 PM
Lunch Break
MASTERCLASS 1 :
The Opertaor’s (Execution & Systems) + hands on
2:00 – 2:45 PM

From Automation to Autonomy: How Agentic AI Is Becoming the Next Leap in Martech

What if the next upgrade to your martech stack wasn’t another tool but a teammate that actually gets things done? What happens when campaigns optimize themselves, workflows fix themselves, and execution no longer waits in someone’s queue? Agentic AI is shifting marketing from automation to autonomy. This masterclass will unpack how leading teams are turning AI into an operator, freeing humans to focus on strategy, creativity, and growth.
PANEL DISCUSSION 2 / DEBATE : The Disrupted CMO (Who Needs to Lead This Change)
2:45 – 3:00 PM

Faking Extroversion is Exhausting. Is It Still Necessary?

Does great marketing still require great small talk?
For years, the industry has rewarded the loudest networker, the sharpest room-reader, and the person who could turn coffee chats into pipeline. But in the age of AI, data, and systems, does anyone still need to fake extroversion to get ahead? This debate puts charisma against capability, presence against precision, and asks whether introverts must reinvent themselves to win in marketing or whether the game has finally changed in their favour. It will also explore what kind of leadership style truly earns influence in the boardroom and whether tomorrow’s CMOs need presence, performance, or a completely new playbook to claim the CEO seat.

3:00 – 4:00 PM
Networking & Coffee Break

Evening

Session

04:00 – 10:00PM
JAM SESSION 2 : The New Playbook : Brand, Content & Attention
4:00 – 4:30 PM

Sell Me This Pen… When AI Writes Everything

When AI can write the pitch, design the ad, and generate endless content, can it actually sell the pen?

In a world flooded with polished copy and instant creativity, attention is cheap but persuasion is not. This jam session reimagines the age-old challenge to explore what still drives demand: brand trust, sharp positioning, emotional resonance, and ideas worth remembering because when everyone can create content, the real advantage is creating desire.
MASTERCLASS 3 :
Strong Closer
4:30 – 5:00 PM

What Will Marketing Look Like in 2030?

If marketing is being disrupted today, what will it look like by 2030?

Will AI run execution, will brands become media companies, will search be replaced, and will growth teams look nothing like they do now? As technology and buyer behaviour continue to rewrite the rules, the next era of marketing is already taking shape. This strong-closing masterclass explores the forces driving that future and what leaders must start disrupting now to stay ahead of it.
HANDS-ON :
Building the Future
5:00 – 6:00 PM

Surprise Session

What if the most valuable session of the day wasn’t on the agenda?

This surprise hands-on experience is designed to break routine thinking and turn ideas into action. Expect a high-energy, interactive format that challenges assumptions, sparks fresh thinking, and gives attendees something practical to take back and use immediately. Because in a disrupted world, the best opportunities are often the ones you didn’t see coming.
6:00 – 7:00 PM
Hands on networking + Cocktail refresh
7:00 – 10:00 PM
DJ + Dinner + Dance

AGENDA

Morning

Session

08:00 – 12:00PM
8:00 – 9:00 AM
Registration & Networking with Breakfast
9:00 – 9:30 AM
Opening Remarks

Keynote Breakdown :
What’s Broken

9:30 – 10:30 AM

GTM in Chaos: Building Strategy When Channels Keep Breaking

Traditional B2B marketing is running on expired software. Funnels leak, buyers ghost forms, channels are crowded, and dashboards keep reporting success while pipeline says otherwise. Yet many teams are still doubling down on playbooks built for a market that has already moved on. In this opening keynote, we’ll call out what’s broken, decode what’s replacing it, and outline the bold shifts CMOs must make to stay relevant, earn attention, and drive real growth.
10:30 – 11:00 AM
Networking & Coffee Break
Fireside Chat : The Disruption (What’s Changing Everything)
11:00 – 11:30 AM

Your Next Marketing Team: Humans + AI Agents
What happens when your next best hire isn’t human?

As AI agents move from assistants to active teammates, marketing teams are being reshaped in real time. Which roles will evolve, which skills will matter more, and where should humans stay firmly in control? In this fireside chat, we unpack how leading brands are blending people + AI to move faster, think smarter, and build the next generation of high-performing marketing teams.
Jam Session 1 : The New Playbook: GTM & Growth
11:30 – 12:00 PM

GTM in Chaos: Building Strategy When Channels Keep Breaking

Your GTM strategy looked brilliant until the algorithm changed, CAC doubled, and buyers stopped converting. In today’s market, channels saturate faster than plans can be approved, and what worked last quarter may already be obsolete. This jam session unpacks how modern growth leaders are rebuilding GTM for chaos, smarter bets, faster pivots, and systems designed to win even when the rules keep changing.

Session

12:00 – 04:00PM

Afternoon

Panel Discussion 1 : Where will growth come from? (Channels, Product & Distribution)
12:00 – 1:00 PM

Messaging that Survives AI Summaries & Zero-Click Journeys

Buyers can now discover, evaluate, and form opinions about a brand without ever visiting its website. As AI summaries, zero-click search, and shrinking attention spans redefine discovery, traditional messaging is being filtered out before it is even seen. This panel discussion will explore how leading marketers are rethinking positioning, clarity, and differentiation to ensure their message survives the new buyer journey and continues to drive growth where attention now lives.
1:00 – 2:00 PM
Lunch Break
MASTERCLASS 1 :
The Opertaor’s (Execution & Systems) + hands on
2:00 – 2:45 PM

From Automation to Autonomy: How Agentic AI Is Becoming the Next Leap in Martech

What if the next upgrade to your martech stack wasn’t another tool but a teammate that actually gets things done? What happens when campaigns optimize themselves, workflows fix themselves, and execution no longer waits in someone’s queue? Agentic AI is shifting marketing from automation to autonomy. This masterclass will unpack how leading teams are turning AI into an operator, freeing humans to focus on strategy, creativity, and growth.
PANEL DISCUSSION 2 / DEBATE : The Disrupted CMO (Who Needs to Lead This Change)
2:45 – 3:00 PM

Faking Extroversion is Exhausting. Is It Still Necessary?

Does great marketing still require great small talk?
For years, the industry has rewarded the loudest networker, the sharpest room-reader, and the person who could turn coffee chats into pipeline. But in the age of AI, data, and systems, does anyone still need to fake extroversion to get ahead? This debate puts charisma against capability, presence against precision, and asks whether introverts must reinvent themselves to win in marketing or whether the game has finally changed in their favour. It will also explore what kind of leadership style truly earns influence in the boardroom and whether tomorrow’s CMOs need presence, performance, or a completely new playbook to claim the CEO seat.

3:00 – 4:00 PM
Networking & Coffee Break

Evening

Session

04:00 – 10:00PM
JAM SESSION 2 : The New Playbook : Brand, Content & Attention
4:00 – 4:30 PM

Sell Me This Pen… When AI Writes Everything

When AI can write the pitch, design the ad, and generate endless content, can it actually sell the pen?

In a world flooded with polished copy and instant creativity, attention is cheap but persuasion is not. This jam session reimagines the age-old challenge to explore what still drives demand: brand trust, sharp positioning, emotional resonance, and ideas worth remembering because when everyone can create content, the real advantage is creating desire.
MASTERCLASS 3 :
Strong Closer
4:30 – 5:00 PM

What Will Marketing Look Like in 2030?

If marketing is being disrupted today, what will it look like by 2030?

Will AI run execution, will brands become media companies, will search be replaced, and will growth teams look nothing like they do now? As technology and buyer behaviour continue to rewrite the rules, the next era of marketing is already taking shape. This strong-closing masterclass explores the forces driving that future and what leaders must start disrupting now to stay ahead of it.
HANDS-ON :
Building the Future
5:00 – 6:00 PM

Surprise Session

What if the most valuable session of the day wasn’t on the agenda?

This surprise hands-on experience is designed to break routine thinking and turn ideas into action. Expect a high-energy, interactive format that challenges assumptions, sparks fresh thinking, and gives attendees something practical to take back and use immediately. Because in a disrupted world, the best opportunities are often the ones you didn’t see coming.
6:00 – 7:00 PM
Hands on networking + Cocktail refresh
7:00 – 10:00 PM
DJ + Dinner + Dance