July 24, 2026
Sheraton Grand, Bengaluru
Relive highlights from UnBoxed 2025
B2B Marketing is entering a new era!
AI is rewriting how companies reach buyers.
Traditional funnels are collapsing. Brand, demand, and revenue are no longer separate conversations, and CMOs are being asked to do more than generate leads. They’re expected to
drive growth.
UnBoxed 2026 Presents
Marketing, Disrupted
Own It or Be Outpaced By It
In this exclusive Edition, India’s Top Marketing Leaders come together to explore how the next generation of B2B leaders will survive, adapt, and thrive in this rapidly changing landscape.
Speakers
Parminder
Singh
Nitin
Parshawanath
Sangeeta
Jash
Amisha
Garg
Ganga
Ganapathi
Aneesh
Reddy
Capillary Technologies
Bala
Srinivasa
Sujit
Janardanan
Rajat
Setia
Aadil
Bandukwala
Praval
Singh
Anjali
Gupta
Amit
Thapliyal
Brand Airtel Africa
Bharati
Sudhir
Udit
Agarwal
Ankur
Saigal
BambooBox
Varun
Rathish
Karthik
Hariharan
Kunal
Pungaliya
Large Enterprise Sales LinkedIn Sales Solutions India
Advait
Karmalkar
Manager - NA & EU Locus
Sairam
Vedam
Surendran
Balanchandran
Rishen
Kapoor
Nitesh
Aggarwal
Sanjay
Grover
Rahul
Tripathi
Shreyas
Achar
Krishna
A.G
Aakriti
Bhargava
Manoj
Agarwal
Md Shahbaz
Khan
AGENDA
Registration & Networking with Breakfast
Welcome Note
Keynote : The Death of Traditional B2B Marketing: What Actually Replaces It?
In this opening keynote, we’ll explore how modern B2B teams can use AI as an enabler, not a replacement to build a marketing function that’s smarter, faster, and still deeply human.
What if the next upgrade to your martech stack wasn’t another tool but a teammate that actually gets things done? What happens when campaigns optimize themselves, workflows fix themselves, and execution no longer waits in someone’s queue? Agentic AI is shifting marketing from automation to autonomy. This keynote will unpack how leading teams are turning AI into an operator, freeing humans to focus on strategy, creativity, and growth.
Speakers
Parminder
Singh
CEO,
Reliance Enterprise Intelligence
Jam Session : The Marketing Mixtape : Designing B2B teams that don’t sound like the algorithm
Somewhere right now, an AI agent is writing emails, building decks, and updating dashboards. It never gets tired, never asks for a raise, and is probably faster than your last three hires combined.
The catch? Everyone has access to the same tools.
So the real advantage is no longer who uses AI. It’s who knows where AI should work and where humans should.
This session explores how modern B2B teams are redesigning marketing for the age of AI, from rethinking GTM structures and team roles to deciding what should be automated, what demands human judgment, and how to build a brand that still sounds unmistakably human.
Because the future isn’t AI replacing marketers. It’s marketers who know how to orchestrate AI better than everyone else.
Moderator
Sujit
Janardan
Chief Marketing Officer, Neysa ai
Speakers
Advait
karmalkar
Growth Marketing Manager - NA & EU,
Locus
Surendran Balachandran
VP of AI-Led Growth
Atlan
Aadil
Bandukwala
VP Studio
Hackerrank
5 Minutes to Fame
Fireside Chat : From Brand to Balance Sheet : How VC(s) View the Marketing-Growth Convergence
In today’s startup economy, going viral is impressive for about seven minutes. Surviving the next funding round is the harder metric.
As CACs rise, capital tightens, and AI reshapes the rules, venture capitalists are getting a front-row seat to what actually works in B2B marketing and what is simply expensive noise.
This fireside chat explores the investor lens on modern marketing: the growth strategies they back, the mistakes they see repeatedly, the skills founders now look for in marketing leaders, and how AI is redefining what makes a marketer truly valuable.
Part growth conversation, part career reality check, this is your chance to borrow the pattern recognition of people who bet on the future for a living.
Moderator
Praval
Singh
VP Marketing & Customer Experience
Zoho
Speakers
Rishen
Kapoor
Principal
Peak XV Partners
Bala
Srinivasa
Managing Director
Arkam Ventures
Fireside Chat : Inside the Mind of a CEO: The Conclusion
A startup CEO wants traction. A scale-up CEO wants predictable revenue. A multinational CEO wants category dominance. Somewhere between expansion decks and IPO conversations, marketing quietly turns into a boardroom function.
Eventually, the question stops being “Did the campaign perform?” and starts becoming “Does the company look credible enough to lead the market?”
This session brings together CEOs across startup, scale-up, and multinational businesses to unpack how their expectations from marketing evolve at every stage of growth, from pipeline and positioning to investor confidence, global perception, and enterprise credibility.
This isn’t a marketing session. It’s a business survival guide disguised as one.
Moderator
Amit
Thapliyal
Senior VP Brand
Airtel Africa
Speakers
Aneesh
Reddy
Founder & MD
Capillary Technologies
Krishna
A.G
Co-founder. Product and Marketing
LightMetrics
Manoj
Kumar
Co- Founder
xoxoday
Panel Discussion : The Signal Economy: What Drives Growth When Every Company Has AI
By the time your prospect replies with “Happy to connect,” the buying journey has usually been underway for months.
In a world where AI is everywhere, competitive advantage comes from knowing who to engage, when to engage, and why they might care.
Join senior marketing and revenue leaders to explore how modern B2B teams use relationship intelligence and buying signals to identify opportunities earlier, engage the right stakeholders, and build pipeline long before buyers enter an active purchasing cycle.
The best sales motion should not feel like prospecting. It should feel like relevance arriving at exactly the right time!
Moderator
Ankur
Saigal
Cofounder & CEO
BambooBox
Speakers
Nitesh
Aggarwal
CSO, CRO & Head, Partnerships & Alliances
Tech Mahindra
Kunal
Pungaliya
Head of Key Accounts & Large Enterprise Sales
LinkedIn India
Debate : Faking Extroversion is Exhausting. Can quiet marketers win ?
Does great marketing still require great small talk?
For the longest time, marketing has been a performance sport and charisma was currency – the loudest networker, the sharpest room-reader, and the person who turned coffee chats into pipeline got a seat at the table. But somewhere between the rise of data-driven marketing, AI, and digital communities, a quieter kind of marketer has started winning too the ones who let their numbers, not their networking, do the talking. This debate puts charisma against capability, presence against precision, and asks whether introverts must reinvent themselves to win in marketing or whether the game has finally changed in their favour.
It will also explore what kind of leadership style truly earns influence in the boardroom and whether tomorrow’s CMOs need presence, performance, or a completely new playbook to gain the CEO/Board’s trust.
Moderator
Bharati
Sudhir
Ex Director Marketing Communications
Ex-Opentext
Speakers
Sairam
Vedam
Chief Marketing Officer
QualityKiosk Technologies
Sanjay
Grover
Head of Marketing - India & MEA
Tata Communications
Sangeeta
Jash
VP Regional Marketing
Clevertap
Ganga
Ganapathi
International Marketing Leader
Publicis Sapient
Jam Session : The B2B Playbook Beyond SaaS: What Insurance, fintech and Cargo Know That Tech Doesn't
SaaS marketing grew up rich. Free trials, product-led growth, viral loops, a buyer who reads G2 reviews and follows category newsletters. That abundance bred habits.
The industries on this stage, insurance, lending, logistics, never had any of it. No reviews, no buzz, a regulator in the room, and a buyer who feels nothing. So they were forced to build a different playbook, one based on trust, distribution, and earning attention a category doesn’t give away. As SaaS categories commoditise and product-led growth plateaus, that’s the playbook tech now needs and doesn’t have.
Moderator
Udit
Agarwal
Global Head of Partnerships & Marketing, Exotel
Speakers
Shreyas
Achar
Chief Marketing Officer
Plum
Amisha
Garg
Marketing Lead
A.P Moller - Maersk
Karthik
Hariharan
Head of Marketing
axio (an Amazon company)
Workshop : Marketing on Trial: The Live Verdict Workshop
What if instead of another panel with predictable answers, we turned the room into a live B2B marketing war room?
Welcome to the workshop where strategy isn’t discussed – it’s built in real time.
We introduce a fictional but painfully realistic company with broken positioning, weak messaging, forgettable content, and a GTM strategy that’s clearly not surviving the modern buyer journey.
Then the best B2B marketers in the room get to work.
GTM leaders, brand strategists, and content masterminds come together live to rebuild the company from the ground up defining the ICP, sharpening the messaging, fixing the positioning, building the content engine, and crafting a GTM strategy designed to drive actual business impact.
Think of it as:
Part workshop. Part live teardown. Part B2B marketing masterclass.
The real value?
You don’t just hear what great strategy looks like. You witness how it gets built — the debates, the decisions, the trade-offs, the thinking.
Everyone can generate content, (thanks to you-know-who) but very few can generate conviction and that’s exactly what this room lets you learn live!
Moderator
Anjali
Gupta
Founder
The Fractional CMO Company
Speakers
Rajat
Setia
Senior Director of Marketing
Exotel
Rahul
Tripathi
Head of Digital Marketing
Airtel Business
Nitin
Parshawanath
Director Martech & Digital
Wipro
Aakriti
Bhargava
Co-Founder
Wizikey
Varun
Rathish
Head Of Marketing
BambooBox
5 Minutes to Fame
Closing Remarks
Gala Night
sponsors
Events Partners
What Industry Leaders
have to say about UnBoxed 2025
Be a part of the B2B Marketing revolution...
We are just getting started!
CMOs who have built powerhouse brands reveal their playbooks
Find out the secret sauce from accomplished CMOs
Live workshops that solve your marketing challenges
Hard conversations on GTM successes, Martech messes & ROl pressures
Power networking
that builds meaningful relationships –
not just Linkedin connections
Who should attend UnBoxed
This event is aimed at CXOs and mid to senior marketing leaders
- CMOs & VPs
- Growth & Demand Gen Heads
- B2B Brand Managers
- Marketing Heads
- B2B Founders/ Leaders
- Martech/ Rev Ops Directors