Previous Edition – B2B Marketing UnBoxed

Agenda

First Principles-Driven B2B Marketing: The Ultimate Force Multiplier

Grounded in clarity and strategy, first principles thinking transforms B2B marketing into a force multiplier – driving scalable impact, deeper resonance, and enduring growth.

Fireside Chat:

From Cost Center to Growth Engine: B2B Marketing is now at the Helm

An exploration of how high-growth B2B organizations are redefining marketing as the core driver of revenue, pipeline, and long-term value.

Jam Session 1:

The Brand-Revenue Balance:
Making Your Brand Matter in
a Performance-Driven World

Branding in 2025: How & where to invest, how to approach brand storytelling, what makes a good brand campaign, how to measure the impact of your brand initiatives, attribution modelling, how to show brand impact. Bridging long-term brand equity with short-term revenue objectives by creating authentic brand experiences that deliver tangible financial results for sustainable success.

Panel Discussion 1:

From India to the World: Building Global Marketing Engines

Building high-impact, globally aligned teams and programs rooted in India’s talent and ambition.

Jam Session 2 :

Inside The Mind of a CEO: How CMOs need to drive real outcomes

What does the C-Suite discuss and how marketing plays a crucial role. Designing marketing dashboards that drive strategic decisions, revenue forecasting, and boardroom confidence. A modern CEO’s Dashboard – Marketing is THE leading business indicator. Think like a CMO, execute like a CFO

Masterclass 1 :

Creating Impactful Campaigns with Account Intelligence

Learn how to turn intelligence into impact by aligning messaging with real-time account needs and behaviors.

Masterclass 2 :

The Funnel is Dead

Reboot your B2B marketing funnel with smarter outreach, precision targeting and zero fluff – especially in an age where automation without insight is failing.

Jam Session 3:

Product Marketing to Revenue: Analysts, Positioning, & Metrics

Amid AI noise, growth rides on fundamentals. Validate, prove fit, measure impact—turn positioning and analyst signals into pipeline and revenue.

Masterclass 3:

Create Without Limits: Future of B2B Marketing

B2B brands are facing a digital revolution. The next generation of B2B go-to-market orchestration — B2B 3.0 is here. This session focusses on what B2B 3.0 entails and how organisations can bring this to life across key pillars – Data, Content, Journeys with AI – with emphasis on full customer lifecycle. This session also includes a product walkthrough.

Panel Discussion 2:

Field to Funnel: Field Marketing in an AI world

Let’s talk about how field marketing has evolved—from boots on the ground to AI-powered orchestration of personalized, high-impact experiences.

Spotlight Session: Evolution of search in the AI era

Speakers at UnBoxed

Setting The mood

Ranjita

Global CMO, Wipro

Keynote:

First Principles-Driven B2BMarketing: The Ultimate Force Multiplier

ANKUR

Co-Founder & CEO, BambooBox

FIRESIDE CHAT:

From Cost Center To Growth Engine: B2B Marketing Is Now At The Helm

RAJAN

Managing Director -PeakXV & Surge

FIRESIDE CHAT:

From Cost Center To Growth Engine: B2B Marketing Is Now At The Helm

BALA

CMO, Kyndryl India

JAM SESSION 1:

The Brand-Revenue Balance: Making Your Brand Matter In a Performance-Driven World

PRAVAL

VP Marketing & CX, Zoho

JAM SESSION 1:

The Brand-Revenue Balance: Making Your Brand Matter In a Performance-Driven World

Marketing = growth